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Mobile madness  
 
     

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Loutish cell use is out of control. Mobile phones now ring at weddings and funerals, job interviews and surgical procedures. No event, not even a teary movie, is immune.
During Broadway shows, it's not uncommon to hear the unmistakable ring tones of, say, the William Tell Overture going off. It's gotten so bad that the New York City Council has passed a law against using cell phones during live performances and in museums. Violators risk a $50 fine.
Everywhere I go, from avenues to airports, from elevators to the bank, from conference rooms to restaurants, mobile addicts are blurting out steady streams of shocking and confidential revelations. Who needs to know all the intimate and creepy things we're now forced to overhear?
 
     
  Mobile madness    

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Boorish cell use isn't limited to social venues. It's corrupting the most basic of business courtesies. Every executive has a "Can you beat this?" cell story. But Mary Westheimer of Bookzone.com offers one totally over the top: At a recent Publishers Marketing Association conference, a panel member was presenting his part of the event. "His cell phone rang and he stopped his presentation and answered his phone!"
"People are defining new rules and new behavior for what's personal and what's private," says Robbie Blinkoff, principal anthropologist at Context-Based Research Group, a Baltimore marketer that relies on ethnographic fieldwork for insights into consumer behavior.

The results of Context's just-completed, six-country field study of wireless habits found that the vast majority of mobile users frown on loud or private calls in public. But that same majority indulges in such calls themselves.
There's your disconnect. Everyone's convinced he's the polite one. It's other people who are rude. "Technological change leads to social change, but there's always a lag," Blinkoff says.

 
     

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  Cell phones aren't the issue    

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Let me be clear: I think mobile phones rank up there with the invention of the steam engine and ice cream. Technology and its myriad benefits are not the issue. People are.
Currently, there are 120 million cell phone users in the United States, up from only 46 million five years ago. The decibel level is rising. So are transgressions and intrusions - and car accidents.
In 2002, about 41 state governments were considering proposals to restrict or ban the use of cell phones while driving, up from 27 in 2000, reports the National Council of State Legislatures. Unnecessary mobile talk is increasingly fatal - even when carried on hands-free, according to the latest study.
 
 
 
     
  And user attitudes are turning outlandish. One recent phone survey conducted by Wirthlin Worldwide for LetsTalk, a San Francisco wireless service provider, found that since 2000 the number of Americans willing to use their phones in public places has dropped significantly. Maybe this mirrors Context's findings: "Do as I say, not as I do."
Still, among the locations surveyed, including cars, movie theaters, restaurants, supermarkets, public transportation and classrooms, every place was rated less acceptable than previously for calls - except one. The bathroom.
In 2000, a dumbfounding 39% of Americans thought it perfectly OK to talk on their mobiles while in rest rooms. By 2002, that acceptance has spiked to nearly half (47%).
"We were surprised," confesses Bret Clement at LetsTalk. "All we can figure is that more and more people are walking around with cell phones and are more comfortable about using them."
My reaction? Don't even ask. Let's just say that I feel bathroom breaks are meant to be private, and it's not a time when I care to hear someone else disturb the atmosphere with what she's going to wear tonight, or how well the business meeting went.
 
     

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  Send a message    
     

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Technology and manners are compatible. For example, most Web users are up-to-speed on e-mail etiquette - even Gen Y teens, the poster kids for electronic culture.
Wireless users must evolve. Sure, there are a handful of folks who must take calls no matter where, no matter what - say, U.N. weapons inspectors, heads of state and expectant fathers. But virtually everyone can either turn on the vibrate option, depend on voice-mail messages or head for a secluded area before pressing "send."
If, as anthropologist Blinkoff promises, the mobile lifestyle is here to stay, along with "a phantom sense of proximity," then we must hew to new dos and don'ts. Here's my 10-point plan.
 
     
  Don'ts  
     

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1. Never take a personal mobile call during a business meeting. This includes interviews and meetings with co-workers or subordinates.
2. Maintain at least a 10-foot zone from anyone while talking.
3. Never talk in elevators, libraries, museums, restaurants, theaters, dentist or doctor waiting rooms, places of worship, auditoriums or other enclosed public spaces, such as hospital emergency rooms or buses. And don't have any emotional conversations in public - ever.
4. Don't use loud and annoying ring tones that destroy concentration and eardrums. Grow up!
5. Never "multi-task" by making calls while shopping, banking, waiting in line or conducting other personal business.
 
     
  Do's    
 
1. Keep all cellular congress brief and to the point.
2. Use an earpiece in high-traffic or noisy locations. That lets you hear the amplification - how loud you sound at the other end - so you can modulate your voice.
 
     
     
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  The first article by Joanna L. Krotz was published in The New York Times.  
         
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